{"id":6899,"date":"2022-04-18T23:47:17","date_gmt":"2022-04-18T23:47:17","guid":{"rendered":"https:\/\/www.etkiyap.org\/terimler\/piramidin-alti\/"},"modified":"2022-07-26T13:49:38","modified_gmt":"2022-07-26T13:49:38","slug":"piramidin-tabani","status":"publish","type":"terimler","link":"https:\/\/www.etkiyap.org\/en\/terimler\/piramidin-tabani\/","title":{"rendered":"Piramidin Taban\u0131"},"content":{"rendered":"<p><em><strong>Bottom of the Pyramid (BoP)<\/strong><\/em> &#8211; Piramidin Taban\u0131, C. K. Prahalad taraf\u0131ndan kavramsalla\u015ft\u0131r\u0131lan stratejik bir yakla\u015f\u0131md\u0131r. Yakla\u015f\u0131m; i\u015fletmelerin, sosyoekonomik geli\u015fmi\u015fliklerine g\u00f6re altta yer alan b\u00f6lgelerdeki yoksullar\u0131n ve di\u011fer dezavantajl\u0131 gruplar\u0131n sosyal ihtiya\u00e7lar\u0131n\u0131 gidererek, s\u00f6z konusu b\u00f6lgelerin hedef pazara d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi esas\u0131na dayanmaktad\u0131r.<\/p>\n<p><a href=\"Erbil, Cihat. (2017). Piramidin Alt\u0131 (Bottom of the Pyramid) Stratejisinin Sosyal \u0130novasyon S\u00fcreci ile Eyleme D\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi: Bir Durum \u00c7al\u0131\u015fmas\u0131 - Realizing Bottom of the Pyramid Strategy with Social Innovation: A Case Study. Journal of Business Research - Turk. 9. 307-338. 10.20491\/isarder.2017.247.\">Kaynak<\/a><\/p>\n","protected":false},"template":"","harf":[278],"class_list":["post-6899","terimler","type-terimler","status-publish","hentry","harf-p"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.etkiyap.org\/en\/wp-json\/wp\/v2\/terimler\/6899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etkiyap.org\/en\/wp-json\/wp\/v2\/terimler"}],"about":[{"href":"https:\/\/www.etkiyap.org\/en\/wp-json\/wp\/v2\/types\/terimler"}],"wp:attachment":[{"href":"https:\/\/www.etkiyap.org\/en\/wp-json\/wp\/v2\/media?parent=6899"}],"wp:term":[{"taxonomy":"harf","embeddable":true,"href":"https:\/\/www.etkiyap.org\/en\/wp-json\/wp\/v2\/harf?post=6899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}